The Shopper's Journey in France
The Omni-2000 France research analyzes 204 retail chains. Retailers with an online presence and at least 10 store in France were selected. This comprehensive omni-channel study is a ‘must-read report’ for every retail leader. If you are leading retailing operations in France or Europe, do not miss this fresh report, looking at the world of retail from customer eyes.
For the second year in a row, the Omni-2000 research was formulated to capture the shopper's perspective. The study takes a ‘random-walk’ approach. Over 40 data points per French retailer are reviewed by OrderDynamics' researchers. The research reviews aspects like:
- Inventory visibility,
- Retail fulfillment,
- Returns policies,
- In-store fulfillment capabilities, and
- Use of mobile and social commerce.
More importantly, key to our research were the ease, marketing, and omni-channel efforts by each French retailer. Each customer journey is analyzed to see how effective each retailer performs. Then the report slices the data by sub-segments, company sizes, and provides overall views, too.
For retailers in France thinking about launching a seamless omni-channel experience - read this research first. It is a free report. It will make your choices clear. See what your competitors are up to. Find out how to best position your own business and to leverage your retail capabilities.
Trends In The French Retailing Industry
With a retailing industry changing fast, year over year, retailers have to keep up. That's where the Omni-2000 French research helps. It reviews critical aspects like:
- E-commerce adoption
- Overall and In-store inventory visibility
- Free shipping practices
- Minimum basket size for free shipping threshold
- Use of Click and Collect services
- Buy Online and Return In-store (BORIS), as well as Returns Policies, and
- M-Commerce, Social Media and Social Selling
Each of these aspects has an impact on the consumer's buying journey. That journey either becomes an outstanding shopping experience or ends in a customer that defects. To which path will your journey lead?
French Benchmark Tables
OrderDynamics is a company that empowers retail fulfillment worldwide. With the Omni-2000 French research, we help retailers compare their abilities against competitors. Several tables like this one help you pin down whether you are a laggard, or a leader among peers. This, specifically for the French region. Find out for yourself, how you match up against the local industry and players. What are your strengths and weaknesses? Get the research that will help you understand where the market is going, and how you compare today.
Download now and get the free report to help you compare against the French retail industry.
This report is the accomplishment of analyzing a first pass of 5,000 retail merchants worldwide. After that, it narrows the scope to 2,000 merchant chains. Then it wades through more than 81,000 data points of data. This across seven country-specific research studies. We would like to know your thoughts. If helpful, please feel free to share this research with your industry colleagues.