The German|Austrian Customer Journey
This country-specific omni-channel report analyzes 200 retail chains in Germany|Austria. Retailers that have an online presence and at least 10 store locations in both countries of Germany and Austria. This robust research is a 'must-read report' for industry leaders in Europe. If you are leading retail operations in Germany and/or Austria then you will want to know how you rank against your competitors. Thinking about entering the European retailing market? Then do not miss learning more about the German and Austrian retail market and common omni-channel practices. All taken from a customer's viewpoint.
The Omni-2000 research, in its second year of this research, was formulated to capture the shopper's perspective when buying online and crossing retail channels. The study takes a ‘random-walk’ method, which better represents the retailing space in the country. Forty data points are analysed for each German|Austrian retailer. The omni-channel research reviews aspects such:
- Inventory visibility,
- Retail fulfillment,
- Returns policies,
- In-store fulfillment capabilities, and
- Use of mobile and social commerce.
A key part of the Omni-2000 Germany|Austria report were the ease, marketing, and omni-channel efforts taken by each merchant.
For German|Austrian merchants thinking about providing a seamless omni-channel experience - read this research first. It is a free report. It will definitely provide useful insights and guidance about the market, and competitive space in omni-channel retailing.
Trends in the German|Austrian Retailing Industry
With shoppers expecting more and more each year, retailers have to continue evolving their service offering. This is where the Omni-2000 Gemany|Austria research helps. It reviews critical retailing aspects like:
- E-commerce adoption
- Overall and in-store inventory visibility
- Free shipping practices
- Minimum basket value (MBV) for free shipping threshold
- Use of Click and Collect services
- Buy Online and Return In-store (BORIS), as well as Returns Policies, and
- M-Commerce, Social Media and Social Selling
Each of these retailing aspects impact the shopper's buying journey. That journey either becomes an outstanding shopping experience or ends in a customer that defects. To which path will your journey lead?
German|Austrian Benchmark Tables
OrderDynamics is a company that empowers retail fulfillment worldwide. Thanks to Omni-2000 Germany|Austria research, we help retailers compare their abilities against their retail competitors. Several tables like this one help you pin down whether you are a laggard, or a leader among your retail peers. This, specifically for the German|Austrian region. Find out for yourself, how you match up against the local industry and players in Europe. What are your strengths and weaknesses? Which of your retail operations need to be leveraged? Get the Omni-2000 Germany|Austria research and understand where the retailing market in Germany|Austria is going, and how you compare today.
Download now and get the free report to help you compare against the German|Austrian retail industry.
This report is the accomplishment of analyzing a first pass of 5,000 retailers worldwide. After that, it narrows the scope to 2,000 merchant chains. Then it wades through more than 81,000 data points. This across seven country-specific research studies (United Kingdom, United States, Canada, Australia, France, and Germany|Austria). We would like to know your thoughts. If helpful, please feel free to share this research with your industry colleagues.