Generation Z & Omni-Channel OMS

So you think you have your retail strategies figured out? Millenials have been dominating retail as their spending power rose over the past decade or two, and you know what they like and want. 

But now there is a rising interest in Generation Z (or Centennials), with the new domain of spending power. By 2020 they will consitute 40% of consumers in the US.1

This group of rising consumers is not one to ignore! Like Millenials, they have unique characteristics, quirks and preferences. 

Download the OrderDynamics Generation Z Whitepaper now to:  

  • Get to know the Gen Z's defining characteristics

  • Learn the first steps to create retail strategies catering to Gen Z.

  • See why an Order Management System is essential to your success with them. 

 

 

 

 

Generation Z Whitepaper