What the Canadian Customer Buying Journey Looks Like Today?
This comprehensive report reviewed 281 Canadian-based retail chains, with an online presence and at least 10 brick-and-mortar stores. Certainly, a must-read report if you are a retailer in the Canadian market.
To better understand which omni-channel capabilities Canadian retailers are offering to their customers, the Omni-2000 Canada Research followed a shopper-centric view with a 'random-walk' methodology. More than 40 aspects of omni-channel retailing were examined by OrderDynamic, where an in-depth review of each retailers website was assessed. The detailed retail-by-retail review comprises from the initial product searching to adding products in the shopping cart and purchasing them. All the steps of the research determine the effectiveness of each Canadian retailer, the retail sectors in Canada, and more.
Additionally, the Omni-2000 Canada report gives you a complete overview of how Canadian retailers are doing well when it comes to providing a seamless customer experience in an omni-channel world. Through this exhaustive study of different key pieces of omni-channel, the report gives you comprehensive information on how Canadian retail sectors and your competition are performing in the market.
Retail Trends and Capabilities in a Omni-channel World
The ever-changing retail industry has driven retailers to be up-to-date with the new retail trends that are happening now. For this reason, the Omni-2000 Canada Research report had considerate important aspects like:
- E-commerce adoption
- Active inventory visibility
- Free shipping trends
- Minimum basket size for free shipping threshold
- Use of Click and Collect (BOPIS)
- What is happening with Returns, and
- M-Commerce, Social Media and Social Selling
All of these aspects impact the seamless experience of consumers - in a good or bad way. As a retailers, you should keep an eye on examples that are available out there. Be aware of what your competition is outpacing you. No doubt, this helps build the right path for your success in an omni-channel world.
Get Your Country Specific Benchmark Tables
As a company that powers retail fulfillment worldwide, we want to help retailers to assess their omni-channel capabilities against country-specific industry benchmarks. In this sense, we have processed detailed omni-channel figures for you, so that you understand how your specific retail sector is performing in the Canadian market. Then, you will be able to analyze how your retail chain is standing out in that specific category. The Omni-2000 Canada Research will give you this detailed information.
Register now and get the free report to help you compare against the Canadian retail industry.
We believe this research will help you. This research is the culmination of analyzing an initial 5,000 retail chains, narrowing it down to 2,000 retailers, and wading through more than 81,000 data points, which are included in this research series. We would love to hear your thoughts and if helpful, please feel free to share this research or any other country-specific Omni-2000 research with your industry colleagues or peers. If further questions come after reading this report, feel free to contact us or one of our Omni-channel Consultants. We are always pleased to enhance omni-channel fulfillment.