Why is the Omni-2000 UK Research Important?
If you are a retailer or retail executive in the UK, then you need to read this report. The Omni-2000 UK research reviews almost 300 retail chains with ten or more stores and a web-presence. It takes a shopper centric view of the world. OrderDynamics researchers spent time shopping online at each of these retail chains. They did so to discover which are truly offering omni-channel practices to their customers. Then, the research looks at over 40 aspects of omni-channel retail. These are reviewed to determine the effectiveness of each retailer, the retail segment, by company size categories, and at an overall level.
Why the Omni-2000 UK research is important to you, is that the report gives you the details. You don't just get the overall, high level statistic. Rather it breaks out tables that inform retailers about how others in the market are doing. It separate the different pieces of the click and collect puzzle to determine how the market is doing. This give you a view at how your competitors are fairing.
What are the Trends the Report Reviews?
Finding out what trends exist in the retail market can be a tricky business. So the Omni-2000 UK research reviews important aspects like:
- Ecommerce adoption
- Active inventory visibility
- Free shipping trends
- Minimum basket size for free shipping threshold
- Use of Click & Collect (BOPIS)
- What is happening with Returns, and
- M-Commerce, Social Media and Social Selling
All these aspects affect the omni-channel customer experience - both good and bad. As such, the onus is on learning from the ecommerce research and omni-channel examples available. This helps you avoid the mistakes, and set the path for success.
Retail Chain Benchmark Tables
Part of the reason for this report, is to help retailers compare themselves and their capabilities against the industry benchmarks. That goes beyond merely seeing an overall statistic. It means getting into the details to understand how your particular industry segment is performing. Then how is your retail specifically performing against the details of that market segment. The Omni-2000 UK research gives you this level of detail, to give you a few hard numbers against which to compare.
Get the free report to help you compare against the industry.
We hope this research helps you. It is the culmination of reviewing an initial 5,000 retailers, narrowing it down to the core 2,000, then wading through the 81,000+ datapoints that go into this research series. If it is helpful, please let us know, and share your thoughts with your company and industry colleagues. After reading the report, if you have further questions, feel free to contact us about them. We are all too pleased to help.