"The Retail Order Management Imperative", a global study by Forrester Consulting and OrderDynamics released in Nov 2013, shows that mid-market and enterprise retailers prioritize cross-channel fulfillment strategies. Prioritized strategies include Ship-from-Store and In-Store Pickup over other Omni-Channel initiatives. This being done to drive faster fulfillment and to improve efficient inventory turnover. Meanwhile, this approach can also maximize available-to-sell inventory across the entire organization.
Key Learning include:
Why 47% of retailers reported an increase in online revenue after enabling Ship-from-Store.
How 32% of retailers say In-Store Pickup tactics have increased in-store revenue.
Why 41% of retailers saw an increase in in-store revenue after boosting inventory visibility across the brand (online & in-store).